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3 Things Being a New Mom Taught Me About Marketing
First things first: the term “mommy blogger” makes my sarcasm-pickled heart quiver in disgust. However, I have been encouraged on my return from a three month maternity leave with my first son to write...
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Duplicate Content for Local Pages: Good, Bad or Not So Bad?
SEOs have been treating duplicate content like the plague, but it’s important to know not all duplicate content is treated equally. There are a variety of instances in which duplicate content comes...
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How to Run a Paid Content Amplification Campaign with Outbrain
Just creating content doesn’t mean users will come consume and engage with it. You must draw attention to the content through owned, earned and paid content amplification methods. Numerous paid content...
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Content and Data: If You’re Gonna Do It, Do It Right
Digital marketing is a complicated ecosystem. There are plenty of infographics showcasing the intricacies of this world. I use the one above in presentations to scare people. Because of its complexity...
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4 Marketing Lessons that Big Brands can Learn from Small Businesses
Guest post by Patrick Jones at PaySimple. Every Fortune 500 company was once a fledgling business; learning the ropes, and testing and trying things for the first time. However as you get larger and...
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The Value of Visual Content: A Facebook Page Post Study [Infographic]
We’ve all heard that visual content is important. But what impact does it really have on your content marketing campaigns? We took at look at more than 2,000 posts from 33 Facebook pages to find out....
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What Does Google’s New Hummingbird Have To Do With My Content Strategy?
It’s been over a month now since the dust settled on Google’s Hummingbird announcement, the algorithm change heard around the world. Not since “Caffeine” in 2010 has there been so much buzz among...
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Five Key Themes from SMX Social Media 2013 #SMX
I attended my first SMX Social Media Marketing conference last week, and was quite impressed with the sessions and overall production of the event (although I wasn’t surprised, SMX always does a...
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Live Webinar Today: Andrew Beckman & Dave Snyder Discuss “The Death of Guest...
Google’s Matt Cutts sent a few shock waves through the digital marketing industry earlier this week when he announced the impending “death of guest blogging” as we have come to know it today. Before...
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The Fight For Net Neutrality
The idea of a corporation having control over your internet experience sets people’s teeth on edge, which is why the recent ruling against net neutrality has caused such a hullabaloo. Net neutrality is...
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